The Consumer is Not King

Marketers glibly say that the consumer is king, but in practice he's not. In the real world, experienced marketing and consumer-affairs hands will tell you, consumers aren't very good at protecting their own interests. They're too busy consuming, or working, or just living regular lives. The groups that claim to protect their interests often end up with their own agendas, which may have more to do with Washington power battles and fund-raising than with genuine consumer interests.